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Two principal factors drive real estate growth across markets: household and income growth. More households increase the demand for housing units and retail goods, while higher incomes allow those households to spend more on those items. The net result is higher rents, faster absorption, and stronger value appreciation across the local real estate market.
The driver of household and income growth comes from a city’s Tradable sector. Understanding this concept is fundamental to assessing a city’s likelihood to grow and deliver strong real estate returns in the future.
A city’s economy is comprised of the Non-Tradable and the Tradable sectors.
The Non-Tradable sector services the local population. Think restaurants, yoga studios, local banks, and real estate agencies. These establishments provide goods and services used almost exclusively by the city’s residents.
Meanwhile, the Tradable sector produces goods and services that are “traded” to residents in other cities or countries. Imagine a clothing company that produces T-shirts sold around the country. Or a technology company that produces an app used around the world.
The growth of the Non-Tradable sector is limited by the existing population and income of the city. For instance, it would be difficult for the revenue earned by a city’s restaurants or community banks to grow by 50% in one year. Local population and incomes simply don’t grow that fast.
But that type of growth is very possible in Tradable sectors such as Tech and Manufacturing since those industries can leverage the world market. In a matter of years employment across these industries can grow by tens of thousands in a particular city with massive windfalls of income and wealth. As this occurs the Non-Tradable sector within a city will then grow (more people and income for restaurants and yoga studios).
There are five key industries that influence the vitality of a city’s Tradable sector. In order of importance, they are:
Let’s dig into each of these a bit further.
The Tradable sector explains virtually all of its future household and income growth. The discerning real estate investor should focus specifically on measuring the size and quality of the Tradable sector in their investment markets. There is no universal statistic that tracks this. However, measuring the level and changes in skilled jobs, tech startups, and industrial manufacturing should provide a good indication of the Tradable sector.
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